2026-08-25 — 6 min read
When we recommend a real shoot over AI, and why
The cases where nothing generative comes close - and how we tell you honestly.
06 — Blog
Notes from the studio
2026-08-24 — 6 min read
The EU AI Act, explained for brand marketers
What disclosure actually requires, and what it doesn't.
2026-08-12 — 5 min read
What hybrid production actually means
Not AI instead of a set. A method chosen per brief — captured, generated, or something caught in between.
2026-07-28 — 4 min read
Keeping AI imagery brand-safe
Governance, source assets and an audit trail — the difference between usable campaign work and a legal problem.
2026-07-09 — 5 min read
Why the eye comes before the tool
Direction is still the job. The tool just changed.