Frequently asked questions

We're not AI-first or classic-first, we run both, properly. Some projects are shot entirely on real sets, with real product and real light. Some are built entirely with AI. Most blend the two. The method follows the brief, not the other way round.

Yes. Classic Production is a full offering on its own: studio or location, real talent, real product, run start to finish. AI is never a default; it's an option we bring in only when it genuinely serves the brief.

Yes, when it's governed. We work from your real product assets, keep an audit trail of source material, and run a legal and brand review before delivery. We do not train on competitor imagery or use recognisable likenesses without a release.

That's part of the brief conversation, not something you need to decide upfront. We'll tell you honestly if a shot needs a real set to hold up, and just as honestly if a full shoot would be overkill for what AI can already deliver well.

Classic production is priced like a traditional shoot: day rates, talent, location. AI and hybrid work is typically priced per deliverable set rather than per shoot day, which is usually where the cost and timeline savings come from. You'll get a fixed price for your chosen method before any production starts.

Yes. Transparency is built into how we work, in line with EU AI labelling requirements. We'll tell you which assets are AI-built, which are classically shot, and which are hybrid, so you always know what you're publishing.

You do. Full usage rights transfer on final payment, for classic, AI, and hybrid deliverables alike. There's no ongoing licence or generation-tool dependency on our end.

Send product assets, brand guidelines and any reference. We return a treatment with three visual directions and a fixed price before any production starts.